Freemium Analysis of Spotify Paper

Description

This paper is associated with Economics and Strategies for Digital Platforms.

Analyze the Spotify that employs or has employed a freemium business model and analyze its strategy by 1,500 words, MLA format.

The main contents should contain 4 important parts and each part should well explain the exact 4 questions listed in the instruction: 1. How does the underlying technology enable a free version of the product? 2. What are the advantages and the costs of offering a free version of the product? 3. What is the impact of offering a free version of the product on the firm’s competitors? 4. Could the platform offering the product earn more by not offering a free version of the product? Explain the assumptions that (e.g. economic and behavioral assumptions for consumers) supporting your analysis and provide information and evidence that may justify those assumptions.

All required lecture slides are attached to file, which include “Chicken-Egg Dilemmas”, “Network Effects”, “Monetization Strategy”, “Intellectual Property Protection”, and “Entrepreneurial Strategy”. Please include them in some extent for the paper.

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